Production Manager, Advertising
Coordinates activities of design, illustration, photography, pasteup, and typography personnel to prepare advertisements for publication, and supervises workers engaged in pasting up advertising...
Plans and executes advertising policies of organization. Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns. Confers with officials of newspapers, radio, and television stations, billboard advertisers, and advertising agencies to negotiate advertising contracts. Allocates advertising space to departments or products of establishment. Reviews and approves television and radio advertisements before release. Reviews rates and classifications applicable to various types of advertising and provides authorization. Directs workers in advertising department engaged in developing and producing advertisements. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaign. May authorize information for publication, such as interviews with reporters or articles describing phases of establishment activity. May serve as establishment representative for geographical district or department. May transact business as agent for advertising accounts. May direct preparation of special promotional features. May monitor and analyze sales promotion results to determine cost effectiveness of promotion campaign.
Production Manager Advertising
Coordinates activities of design, illustration, photography, pasteup, and typography personnel to prepare advertisements for publication, and supervises workers engaged in pasting up advertising layouts in art department or studio. Determines arrangement of art work and photographs and selects style and size of type, considering factors such as size of advertisement, design, layout, sketches, and method or printing specified. Submits copy and typography instructions to printing firm or department for typesetting. Reviews proofs of printed copy for conformance to specifications. Assigns personnel to mount printed copy and illustration on final layouts, coordinating assignments with completion of art work to ensure that schedules are maintained. Writes instructions for final margin widths and type sizes, and submits layout for printing. Examines layout proofs for quality of printing and conformance to layout.