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Consistency is King

In today's marketplace, where a person comes across hundreds of brands in a day,...

What's Really Happening in Your Organization? Tapping the Power of the Grapevine

Let's face it: we all know where to go if we want to know what's really going o...

How to Use Print Advertising to Drive Your Online Sales

These days, advertising your product or service requires much more than simply a...

Tie it Together: Five Tips for Aligning Brand Identity with Business Goals

Many business leaders have become resigned to viewing creative services such as ...

Technology to Keep You on Top

Technology has changed the way we think, the way we communicate, and the way we ...

The Aftermath of Acquisitions: Who's Winning the Display Advertising Battle*

The online advertising industry has recently seen an unprecedented flurry of acq...

Portfolio Pointers

It is your finest thinking and strongest ideas channeled into one outlet, reveal...

Upstage the Competition With Good Advertising and Promotion

You cannot find a better way to grow your business than with advertising and pro...

Company Expansion, Talent Retraction Opportunities and Challenges in the New Media-Advertising Space

Google continues to expand its online advertising domain with its recent acquisi...

How You Can Make Advertising Pay Big Dividends

McGraw-Hill once commissioned an extensive study of more than 1,000 companies co...

Million-Dollar Mistakes: 10 Advertising Blunders to Avoid

For any company, $1 million is a lot to lose. Companies with $100 million in re...

Emotional Connection Key to Advertising Success in Banking Industry

Advertising executives have long known about the need for creating emotional con...

Enter the eFactor, the Latest Advance in Predicting Success: New Word Enters Marketing Lexicon

If practitioners had crystal balls to understand how successful marketing progra...

Expand Your Online-Advertising Horizons

Many of today's savviest advertisers are now allocating more and more of their a...

Reflections on Advertising Careers

Joining an industry without knowing it completely is dicey. It could be the rig...

How to Get a Job Interview

Getting a job interview with an ad agency is challenging. Applicants often try ...

The Fascinating Field of Client Service

Advertising is a combination of marketing strategies and imagination. The succe...

Handling the Specter of Job Loss in the Advertising Industry

Advertising professionals' jobs are among the most vulnerable in any industry. ...

The Advertising Job of a Media Buyer or Media Planner

A media buyer or media planner is on the frontline of an advertising industry an...

A Career in Publishing: Avenues and Opportunities

Despite being around for centuries, publishing is thriving and offers a large nu...

181 archived articles

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